Communication And Persuasion Hovland Pdf

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communication and persuasion hovland pdf

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In social psychology , the Yale attitude change approach also known as the Yale attitude change model is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his colleagues at Yale University. The credibility and attractiveness of the communicator source , the quality and sincerity of the message nature of the communication , and the attention, intelligence and age of the audience nature of the audience can influence an audience's attitude change with a persuasive communication. Independent variables include the source, message, medium and audience, with the dependent variable the effect or impact of the persuasion.

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National Library of Australia. Search the catalogue for collection items held by the National Library of Australia. Hovland, Carl I. Communication and persuasion; psychological studies of opinion change,. Communication and persuasion; psychological studies of opinion change, by Carl I. Hovland, Irving L. Janis, and Harold H. Request this item to view in the Library's reading rooms using your library card.

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Can I get a copy? Can I view this online? Ask a librarian. Shepard, Carl I. Hovland and Herbert M. Hovland, Arthur A. Lumsdaire and Fred D. Aboriginal, Torres Strait Islander and other First Nations people are advised that this catalogue contains names, recordings and images of deceased people and other content that may be culturally sensitive. Book , Online - Google Books. Carl Iver , Main Reading Room - Held offsite.

Communication and persuasion; psychological studies of opinion change

National Library of Australia. Search the catalogue for collection items held by the National Library of Australia. Hovland, Carl I. Communication and persuasion; psychological studies of opinion change,. Communication and persuasion; psychological studies of opinion change, by Carl I.

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Persuasion - an overview based on the work of C.I. Hovland

Not a MyNAP member yet? Register for a free account to start saving and receiving special member only perks. In the process he worked unremittingly "to improve the standards and quality of research in psychology and related fields," earning in the words of one of his longtime coworkers universal recognition as a "statesman of the social sciences" Janis, , p. Hovland also served as an insightful and trusted consultant to numerous governmental and educational agencies, industrial organizations, and philanthropic foundations. All this he did within a life lasting not quite forty-nine years.

For this discussion, attitude theories have been organized into four categories see The study of attitudes has been approached with varying emphases and methods during most of this century. Prior to World War II, the emphasis was on definition issues and attitude measurement.

Sie zeigen, wie Eigenschaften des Kommunikators z. Dabei wird auch diskutiert, wie nachhaltig solche Persuasionseffekte sind Sleeper-Effekt. Unable to display preview. Download preview PDF.

Communication and Persuasion

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Communication and Persuasion: Psychological Studies of Opinion Change

2 Comments

  1. Eduarda C. 12.04.2021 at 15:50

    Der Band Communication and Persuasion dokumentiert zentrale Befunde von Studien, die in den er und er Jahren im Rahmen des.

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