Nature And Significance Of International Marketing Pdf

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nature and significance of international marketing pdf

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International marketing is different from domestic marketing not only in scope but also in nature. Following are the nature and scope of international marketing.

Goods that cannot be produced in home country due to certain geographical restrictions prevailing in the country are produced by countries which have abundance of raw material required for the production and also have no restrictions imposed towards production. It invites all the nations to export whatever is available as surplus. Demand for new goods is created through international market.

International marketing is the application of marketing principles by industries in one or more than one country. It is possible for companies to conduct business in almost any country around the world, thanks to the advances in international marketing. In simple words, international marketing is trading of goods and services among different countries.

Nature and Scope of International Marketing

While cultural differences between the U. Formulate an understanding of social and cultural differences from a global marketing perspective. Cultural environments consist of the influence of religious, family, educational, and social systems within the marketing system. Marketers who intend to market products overseas must be sensitive to foreign cultures. While the differences between our cultural background in the United States and those of foreign nations may seem small, marketers who ignore these differences risk failure in implementing marketing programs.

What is International Marketing?

Definition: The International Marketing is the application of marketing principles to satisfy the varied needs and wants of different people residing across the national borders. Simply, the International Marketing is to undertake the marketing activities in more than one nation. It is often called as Global Marketing , i. Product, price, place, promotion worldwide and customizing it according to the preferences of different nation people. The foremost decision that any company has to make is whether to go international or not, the company may not want to globalize because of its huge market share in the domestic market and do not want to learn the new laws and rules of the international market. Whereas in Direct exports, the company itself manages to sell the goods and services abroad, by opting one of the following ways: By setting Domestic based Export Department, working as an independent entity Through Overseas sales branch, that carries out the promotional activities and facilitates sales and distribution. The sales representatives traveling abroad The distributors or agents in abroad working exclusively on the behalf of the company Global web Strategy: Nowadays, companies need not go to the international trade shows to show their products, they can very well create the awareness among the customers worldwide through an electronic media i.

International Marketing Strategy

The cultural environment consists of the influence of religious, family, educational, and social systems in the marketing system. Marketers who intend to market their products overseas may be very sensitive to foreign cultures. While the differences between our cultural background in the United States and those of foreign nations may seem small, marketers who ignore these differences risk failure in implementing marketing programs. Failure to consider cultural differences is one of the primary reasons for marketing failures overseas.

Nature, Importance and Scope of International Marketing

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