Colours And Their Effects Pdf

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colours and their effects pdf

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Published: 18.04.2021

In the past decade there has been increased interest in research on color and psychological functioning.

Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food.

Color and psychological functioning: a review of theoretical and empirical work

Colors and emotions are closely linked. Warm colors can evoke different emotions than cool colors and bright colors can create different feelings than muted colors. It all depends on how the psychological effects of color are being used. Colors can make us feel happy or sad, and they can make us feel hungry or relaxed. These reactions are rooted in psychological effects, biological conditioning and cultural imprinting. In this article we explain how colors make you feel and what impact colors can have on our emotions.

Effects of color on emotions.

The color produced by light is a kind of an energy. This energy affects both the functions of our body as well as our mind and emotions. Although the eye is the organ of sight, studies conducted suggest that in reality the brain perceives the image. The image is observed and transmitted to the related part of the brain by millions of nerve endings in the retina of the eye, leading to the perception of the image. Thanks to studies conducted with the use of advanced technology, we now know that color affects brain waves, the autonomic nervous system and hormonal activity and stimulates various emotions.

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI: Valdez and A. Valdez , A. Mehrabian Published Psychology, Medicine Journal of experimental psychology.

This research aims to discover the psychological effects of colors on individuals, Retrieved from

Color psychology

Shuai Chang, David E. Lewis, Joel Pearson; The functional effects of color perception and color imagery. Journal of Vision ;13 10

Later version available View entry history. Emotional color effects ; Perceptual color effects. Psychological color effects are the outcome of color sensations as determined by human perception and emotion, including color influences on feelings, thinking, and behavior. The effect of color on warmth perception is related with feeling warm, which could be a physical or sensorial effect. In this case, some colors may increase or decrease the feeling of warmth, although the actual physical temperature remains the same.

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Color psychology


  1. William F. 20.04.2021 at 14:13

    Colors affect the bodily functions, mind and emotions with the energy produced by light.

  2. Fitz D. 23.04.2021 at 12:13

    PDF | This research aims to discover the psychological effects of colors on individuals, using the students' union complex in a university.

  3. YazmГ­n F. 23.04.2021 at 17:25

    PDF | In the work environment, colour is considered an important design element used to improve aesthetic qualities of the environment and for.

  4. Agbinvingthe1978 24.04.2021 at 07:39

    This research aims to discover the psychological effects of colors on from http://​